Naples, FL Housing Market
AI-powered market intelligence for the Naples-Marco Island, FL metro area.
PropertyIQ Scores
Naples, FL Market Analysis
Market Overview
Naples, FL has a PropertyIQ Score of 8/100, positioning it as a weak market by the provided score range. The score is heavily shaped by negative home value momentum: -2.22% over 12 months and -0.98% over 3 months. It also reflects a median days-on-market figure of 106 days and a share of listings with a price cut of 12.3%. These indicators point to slow turnover and softening pricing conditions.
At the same time, Naples is an expensive market relative to state averages. The median home value is $550,720, compared with the state average of $375,470. The rent index is $2,567, versus $1,564 statewide. Median household income is $86,173, compared with $71,711 statewide. These higher income and rent levels show that Naples is not a low-cost market, but they have not translated into a strong PropertyIQ Score.
The unemployment rate is 5.2%, above the state average of 4.6%, which adds caution. Overall, the score of 8/100 and the negative price momentum suggest a weak near-term market, even though home values and rents remain elevated compared with the state.
Key Trends
The clearest trend is falling home values. The 12-month home value momentum is -2.22%, the 3-month momentum is -0.98%, and the reported year-over-year home value change is $-2. Together, these figures point to price softness rather than appreciation.
A second trend is reduced market speed. Median days on market is 106 days, meaning homes are taking more than three months to go under contract on average. There are 4,676 homes for sale, and 12.3% of listings have had a price cut. This combination suggests that sellers are adjusting prices to attract buyers and that inventory is not clearing quickly.
A third trend is affordability pressure. The median home value of $550,720 is high relative to the median household income of $86,173, making the home value roughly 6.4 times income. At the state level, the median home value of $375,470 and median household income of $71,711 put that ratio closer to 5.2 times income. Naples also has a rent index of $2,567, well above the state average of $1,564, which may support rental demand but also adds household cost pressure.
A fourth trend is labor market softness. The unemployment rate of 5.2% is 0.6 percentage points above the state average of 4.6%. This suggests local employment conditions are weaker than the state benchmark, which can weigh on housing demand. Population growth is listed as N/A in the provided data, so no population trend can be assessed.
Who Is This Market For
This market is best suited to patient buyers and long-term investors rather than short-term speculators. The PropertyIQ Score of 8/100 and negative home value momentum make near-term appreciation unlikely, so buyers looking for quick flips would be entering a challenging environment.
Long-term rental investors may find some appeal because the rent index of $2,567 is well above the state average of $1,564. Based on the provided rent index and median home value, the gross rental yield works out to about 5.6%, compared with about 5.0% at the state level. However, investors should weigh the soft price trend and above-average unemployment rate.
First-time buyers may face barriers because the median home value of $550,720 is high relative to the median household income of $86,173. Move-up buyers or buyers with more flexibility may benefit from elevated inventory, a median days-on-market of 106 days, and price cuts on 12.3% of listings, which create more negotiating room than in a fast-moving market. Still, these buyers have to accept the risk of continued price softness.
Outlook
The near-term outlook for Naples is cautious. The negative 3-month home value momentum of -0.98% and the negative 12-month momentum of -2.22% indicate that home values are still under pressure. With 4,676 homes for sale, a median days-on-market of 106 days, and 12.3% of listings with a price cut, the market is showing signs of slow absorption and continued buyer leverage. An unemployment rate of 5.2% compared with the state average of 4.6% may also limit demand. Because population growth is not available in the dataset, the demand outlook cannot be fully assessed. If current inventory and price-cut trends persist, the market is likely to continue seeing flat-to-declining home values rather than rapid appreciation.
AI-generated analysis based on current market data. Last updated September 26, 2026.
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Naples, FL market data
Naples, FL Housing Market Overview
Naples, FL's median home value is $551K, down 2.2% over the past year. Homes here sell in a median 106 days. Its PropertyIQ Score of 8 sits below the state average of 50, marking a market positioned to lag its state over the next three years.
The Naples, FL metro area is one of 900+ US metropolitan markets that PropertyIQ scores each month. A single PropertyIQ Score blends Zillow price momentum with Realtor.com market-flow signals to estimate 3-year excess appreciation versus the market's state — showing not just where prices stand today, but how the market is positioned relative to its peers.
The South Atlantic region continues to attract domestic migration with its combination of job growth, favorable tax environments, and year-round climate. Markets range from rapidly appreciating tech corridors to established retirement destinations with strong rental demand. Within the South Atlantic, Naples, FL's PropertyIQ Score of 8 runs below the South Atlantic norm.
Florida's zero state income tax, warm climate, and retirement appeal maintain strong population inflows. The state's insurance market dynamics and hurricane risk are important context for reading how individual Florida metros are positioned relative to the state.
Each month, PropertyIQ updates its score for Naples, FL using four inputs: Zillow ZHVI twelve-month and three-month momentum, Realtor.com median days on market, and the Realtor.com share of listings with price cuts. These four signals are combined into a single 1 to 99 score computed across all metro markets and calibrated so 50 represents the state average, making it a direct read of how this market is positioned to perform relative to its state. Momentum here has been negative, with home values down 2.2% over the past year.
View Naples, FL's complete market profile including historical price trends, score history, and AI-generated analysis. Compare this market against any other US metro to find the best opportunities for your investment strategy.
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Market data through August 2026. Sourced from Zillow, Realtor.com, Redfin, U.S. Census Bureau, FRED, BLS, and BEA. Per-statistic source and date shown above.
Frequently Asked Questions
Is Naples, FL a good place to buy real estate in 2026?
PropertyIQ doesn't label markets simply good or bad. Instead, the PropertyIQ Score measures a market's demand momentum against its own state, where 50 marks the state average. Naples, FL currently scores 8, a very weak-momentum reading that leaves it positioned to lag its state over the next three years. For buyers, cooling demand usually brings more inventory, longer sale times, and real leverage to negotiate on price. Backing that up, the median home value here is $551K, down 2.2% over the past year. So whether Naples, FL is right for you comes down to your goals: a rising-momentum market can favor long-term appreciation but offers less room to negotiate, while a cooling one hands buyers more leverage. Treat the score as a timing signal to weigh alongside your budget, holding period, and plans for the property, not a verdict on the market's quality.
What is the PropertyIQ Score for Naples, FL?
Naples, FL's PropertyIQ Score is 8, indicating very weak momentum on a 1-to-99 scale. The score distills four transparent inputs into a single number: Zillow home-value momentum over the past 12 months, Zillow home-value momentum over the past 3 months, the median days homes spend on the market from Realtor.com, and the share of listings with a price cut, also from Realtor.com. Rising values and faster sales push the score up, while slow sales and frequent price cuts pull it down. The scale is calibrated so 50 equals the state average, meaning a score above 50 predicts the market will outperform its state over the next three years and a score below 50 predicts underperformance. PropertyIQ computes the score across every US market nationally, then recenters it against each state, so 8 places Naples, FL below its state benchmark.
Are home prices in Naples, FL rising or falling?
Home prices in Naples, FL are falling. Over the past year, the median home value declined 2.2%, reaching $551K. Over the latest three months, values slipped 1.0%, a sign near-term demand is softening. PropertyIQ derives these figures from Zillow's home-value index, which tracks the typical value across the market rather than only the homes that happened to sell, giving a steadier read than a raw median sale price. Both the 12-month and 3-month momentum readings feed directly into the PropertyIQ Score, so this price trend is one of the core signals behind Naples, FL's current score. Keep in mind that appreciation can vary widely by neighborhood and price tier across the metro area, so treat these figures as the market-wide baseline rather than a guarantee for any single property.
How quickly do homes sell in Naples, FL?
In Naples, FL, homes sell in a median of 106 days from listing to pending sale, based on Realtor.com market data. Median days on market is one of the clearest real-time reads on local demand: when homes move quickly, buyers are competing and sellers hold the advantage, while lengthening timelines signal cooling interest and more room to negotiate. Alongside sale speed, about 12% of active listings here have taken at least one price cut — a complementary demand gauge, since a rising share of reductions often precedes slower sales and softer prices. Both median days on market and the price-cut share feed directly into the PropertyIQ Score, where faster sales and fewer cuts push the score higher. As a general guide, medians under about 30 days indicate a brisk, competitive market, while medians well beyond 60 days point to buyers regaining leverage. Actual time on market still varies by price band, property type, and season, so treat the median as a market-wide baseline.
How current is this metro area data?
This Naples, FL market data is refreshed on a monthly cycle, with the latest figures current through August 2026. PropertyIQ ingests fresh data every month from a range of authoritative sources: home values and rents from Zillow, days on market and price-cut activity from Realtor.com, additional housing signals from Redfin, demographic and housing-stock data from the U.S. Census Bureau, mortgage and macroeconomic series from FRED, and employment figures from the Bureau of Labor Statistics and the Bureau of Economic Analysis. The PropertyIQ Score itself is recomputed every month once the new source data lands, so the score and its four underlying inputs always reflect the most recent complete reporting period rather than a static snapshot. Because official housing data is typically released with a short lag, the current-through date usually trails the present by a few weeks, which is normal across the industry and not a sign the data is out of date.