Wilson, NC Housing Market
AI-powered market intelligence for the Wilson, NC metro area.
PropertyIQ Scores
Wilson, NC Market Analysis
Market Overview
Wilson, NC currently registers a PropertyIQ Score of 4 out of 100, placing it in a weak position relative to broader market benchmarks. The score is driven by slow home value momentum—12-month momentum of 1.37% and 3-month momentum of -2.56%—along with a median days on market of 53 days and a 30.8% share of listings with a price cut. These indicators suggest soft demand, limited pricing power, and longer selling times.
The median home value in Wilson is $218,179, roughly $120,180 below the state average of $338,359. That lower price may appear attractive, but the local median household income is also well below the state benchmark: $51,381 compared with $69,904. Meanwhile, the rent index is $1,381, above the state average of $1,162. Home prices are lower than the state average, but rents are higher while incomes are lower. Unemployment is 3.6%, matching the state average, so the labor market itself does not explain the weak score.
Overall, Wilson’s market is best characterized as weak. A very low PropertyIQ Score, flat-to-declining price momentum, elevated price cuts, and a rent index that is high relative to local incomes point to affordability stress and limited near-term price appreciation.
Key Trends
First, home value momentum is essentially flat and recently negative. The 12-month momentum is 1.37%, but the 3-month momentum is -2.56%, and the median home value year over year changed by only $6. After a year of negligible growth, prices have started to edge downward recently.
Second, the market is seeing elevated price reductions and slower sales. The share of listings with a price cut is 30.8%, meaning nearly one in three active listings has reduced its asking price, and there are 224 homes for sale. The median days on market is 53 days. Together these metrics indicate that sellers are adjusting expectations to attract buyers.
Third, the rental market looks comparatively stronger than the for-sale market. Wilson’s rent index is $1,381, which is $219 above the state average of $1,162. This higher rent index stands out because Wilson’s median home value is far below the state average, a relationship that may interest rental investors if local incomes can support it.
Fourth, affordability is pressured by the gap between rents and incomes. The median household income in Wilson is $51,381, $18,523 below the state benchmark of $69,904. With a rent index of $1,381, a larger share of local income goes to rent than in the state average, where rents are lower and incomes are higher. This may limit rent growth and affect buyers’ ability to purchase even at Wilson’s lower home values.
Who Is This Market For
Wilson may suit budget-focused first-time buyers who prioritize a lower purchase price and plan to stay for several years. The median home value of $218,179 is significantly below the state average of $338,359, which lowers the entry barrier. However, those buyers should be comfortable with weak appreciation and possible short-term price declines, given the 3-month momentum of -2.56% and the PropertyIQ Score of 4/100.
The market may also appeal to rental property investors seeking cash flow. The rent index of $1,381 is above the state average of $1,162, while home values are lower than the state average. That combination can create a more favorable rent-to-price relationship than in higher-priced markets. Still, investors should weigh the 30.8% share of listings with price cuts and the 53-day median days on market, which suggest that selling later may take time.
This market is less suited to move-up buyers or appreciation-focused investors. With 12-month momentum of only 1.37%, a 3-month decline of -2.56%, and a median home value year over year of $6, there is little evidence of near-term price growth. Local owner-occupants with stable employment may still find opportunity, since unemployment at 3.6% matches the state average, but incomes are below state benchmarks, making affordability tighter than the low home values alone suggest.
Outlook
The near-term outlook is soft. The 3-month home value momentum of -2.56% and 12-month momentum of only 1.37% indicate that home values have flattened and begun to slip. With a median days on market of 53 days and 30.8% of listings showing price cuts, buyers currently have more negotiating leverage than sellers. Unless these inventory and pricing signals shift, home values are likely to remain flat or face mild downward pressure in the short term. The rent index of $1,381, above the state average of $1,162, may support rental demand, but the local median household income of $51,381 limits how much renters can absorb. Population growth data is not available, so a key demand-side variable cannot be assessed. Overall, the data supports cautious expectations rather than a strong rebound.
AI-generated analysis based on current market data. Last updated August 19, 2026.
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Wilson, NC market data
Wilson, NC Housing Market Overview
Wilson, NC's median home value is $218K, up 1.4% over the past year. Homes here sell in a median 53 days. Its PropertyIQ Score of 4 sits below the state average of 50, marking a market positioned to lag its state over the next three years.
PropertyIQ tracks the Wilson, NC housing market through two complementary lenses: price momentum from Zillow home-value trends over 3 and 12 months, and demand pressure from how quickly homes sell and how often sellers cut prices, drawn from Realtor.com. The PropertyIQ Score distills these into one number that predicts how this NC market is set to perform against its state benchmark.
The South Atlantic region continues to attract domestic migration with its combination of job growth, favorable tax environments, and year-round climate. Markets range from rapidly appreciating tech corridors to established retirement destinations with strong rental demand. Within the South Atlantic, Wilson, NC's PropertyIQ Score of 4 runs below the South Atlantic norm.
North Carolina's Research Triangle and Charlotte financial corridor drive two distinct housing economies, with university and healthcare employment providing stability across smaller metro areas.
Each month, PropertyIQ updates its score for Wilson, NC using four inputs: Zillow ZHVI twelve-month and three-month momentum, Realtor.com median days on market, and the Realtor.com share of listings with price cuts. These four signals are combined into a single 1 to 99 score computed across all metro markets and calibrated so 50 represents the state average, making it a direct read of how this market is positioned to perform relative to its state. Momentum here has been positive, with home values up 1.4% over the past year.
View Wilson, NC's complete market profile including historical price trends, score history, and AI-generated analysis. Compare this market against any other US metro to find the best opportunities for your investment strategy.
Counties in the Wilson, NC metro area
Market data through July 2026. Sourced from Zillow, Realtor.com, Redfin, U.S. Census Bureau, FRED, BLS, and BEA. Per-statistic source and date shown above.
Frequently Asked Questions
Is Wilson, NC a good place to buy real estate in 2026?
PropertyIQ doesn't label markets simply good or bad. Instead, the PropertyIQ Score measures a market's demand momentum against its own state, where 50 marks the state average. Wilson, NC currently scores 4, a very weak-momentum reading that leaves it positioned to lag its state over the next three years. For buyers, cooling demand usually brings more inventory, longer sale times, and real leverage to negotiate on price. Backing that up, the median home value here is $218K, up 1.4% over the past year. So whether Wilson, NC is right for you comes down to your goals: a rising-momentum market can favor long-term appreciation but offers less room to negotiate, while a cooling one hands buyers more leverage. Treat the score as a timing signal to weigh alongside your budget, holding period, and plans for the property, not a verdict on the market's quality.
What is the PropertyIQ Score for Wilson, NC?
Wilson, NC's PropertyIQ Score is 4, indicating very weak momentum on a 1-to-99 scale. The score distills four transparent inputs into a single number: Zillow home-value momentum over the past 12 months, Zillow home-value momentum over the past 3 months, the median days homes spend on the market from Realtor.com, and the share of listings with a price cut, also from Realtor.com. Rising values and faster sales push the score up, while slow sales and frequent price cuts pull it down. The scale is calibrated so 50 equals the state average, meaning a score above 50 predicts the market will outperform its state over the next three years and a score below 50 predicts underperformance. PropertyIQ computes the score across every US market nationally, then recenters it against each state, so 4 places Wilson, NC below its state benchmark.
Are home prices in Wilson, NC rising or falling?
Home prices in Wilson, NC are rising. Over the past year, the median home value increased 1.4%, reaching $218K. Over the latest three months, values slipped 2.6%, a sign near-term demand is softening. PropertyIQ derives these figures from Zillow's home-value index, which tracks the typical value across the market rather than only the homes that happened to sell, giving a steadier read than a raw median sale price. Both the 12-month and 3-month momentum readings feed directly into the PropertyIQ Score, so this price trend is one of the core signals behind Wilson, NC's current score. Keep in mind that appreciation can vary widely by neighborhood and price tier across the metro area, so treat these figures as the market-wide baseline rather than a guarantee for any single property.
How quickly do homes sell in Wilson, NC?
In Wilson, NC, homes sell in a median of 53 days from listing to pending sale, based on Realtor.com market data. Median days on market is one of the clearest real-time reads on local demand: when homes move quickly, buyers are competing and sellers hold the advantage, while lengthening timelines signal cooling interest and more room to negotiate. Alongside sale speed, about 31% of active listings here have taken at least one price cut — a complementary demand gauge, since a rising share of reductions often precedes slower sales and softer prices. Both median days on market and the price-cut share feed directly into the PropertyIQ Score, where faster sales and fewer cuts push the score higher. As a general guide, medians under about 30 days indicate a brisk, competitive market, while medians well beyond 60 days point to buyers regaining leverage. Actual time on market still varies by price band, property type, and season, so treat the median as a market-wide baseline.
How current is this metro area data?
This Wilson, NC market data is refreshed on a monthly cycle, with the latest figures current through July 2026. PropertyIQ ingests fresh data every month from a range of authoritative sources: home values and rents from Zillow, days on market and price-cut activity from Realtor.com, additional housing signals from Redfin, demographic and housing-stock data from the U.S. Census Bureau, mortgage and macroeconomic series from FRED, and employment figures from the Bureau of Labor Statistics and the Bureau of Economic Analysis. The PropertyIQ Score itself is recomputed every month once the new source data lands, so the score and its four underlying inputs always reflect the most recent complete reporting period rather than a static snapshot. Because official housing data is typically released with a short lag, the current-through date usually trails the present by a few weeks, which is normal across the industry and not a sign the data is out of date.