Branson, MO Housing Market
AI-powered market intelligence for the Branson, MO metro area.
PropertyIQ Scores
Branson, MO Market Analysis
Market Overview
The Branson, MO housing market is weak, with a PropertyIQ Score of 7 out of 100. That low score points to limited housing market strength. Branson’s median home value is $246,364, which is $21,515 below the state average of $267,879. At the same time, median household income is $56,497, about $14,205 below the state average of $70,702, so local purchasing power is also lower than the state benchmark. Unemployment is 3.6%, exactly matching the state average, which provides stability but does not stand out.
The score is driven by several weak indicators: 12-month home value momentum is only 1.01%, 3-month home value momentum is -1.15%, median days on market is 91 days, and 20.9% of listings have a price cut. These metrics point to a market where homes are selling slowly and sellers are adjusting prices. Home value year over year is $0, reflecting flat annual appreciation. Notably, the rent index is $1,265, which is $232 above the state average of $1,033, a contrast to the lower median home value and lower median income.
Key Trends
First, home price growth has stalled. The 12-month momentum is a modest 1.01%, but the 3-month momentum is -1.15%, and the home value year over year is $0. This suggests recent softening after a flat year. Branson’s median home value remains below the state average, but the negative short-term momentum indicates current weakness.
Second, inventory is moving slowly. Median days on market is 91 days, and 20.9% of listings have a price cut. With 973 homes for sale, the market shows signs of an ample supply relative to demand, giving buyers more time and negotiation power.
Third, there is an affordability and income gap. Median household income of $56,497 is well below the state average of $70,702. Although the median home value is also below the state average, the lower local income may still make homeownership challenging for many residents. Meanwhile, the rent index of $1,265 is above the state average of $1,033, meaning renters may face higher housing costs than the state norm.
Fourth, employment is stable but not a differentiator. The unemployment rate of 3.6% matches the state average, so the labor market is not dragging the housing market down, but it is not adding extra strength either. Population growth data is not available, so demographic-driven demand cannot be assessed.
Who Is This Market For
This market may be best suited for patient buyers and rental-focused investors. The median home value of $246,364 is below the state average of $267,879, which may appeal to first-time buyers looking for a lower purchase price. However, with median household income at $56,497, affordability could still be tight. The 91-day median days on market and 20.9% price-cut share give buyers negotiating room.
For rental-focused investors, the rent index of $1,265 is above the state average of $1,033, which may offer relatively stronger rental income compared with the lower median home value. Still, weak price momentum and flat year-over-year home value mean investors should not expect rapid appreciation. This market is less suited for move-up buyers relying on home equity growth or sellers who need a quick sale, given the slow turnover and negative 3-month momentum.
Outlook
The near-term outlook for Branson is cautious. The 3-month home value momentum is -1.15%, the home value year over year is $0, median days on market is 91 days, and 20.9% of listings have a price cut. These factors suggest a slow, buyer-friendly market in the near term. The 12-month momentum of 1.01% and unemployment matching the state average at 3.6% provide some stability, but they do not offset the weak price signals. With 973 homes for sale and slow absorption, meaningful price growth is not supported by the current data. Population growth is unknown, so any demand shift from migration cannot be evaluated. Overall, the data supports continued softness unless short-term momentum improves and days on market declines.
AI-generated analysis based on current market data. Last updated October 2, 2026.
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Branson, MO market data
Branson, MO Housing Market Overview
Branson, MO's median home value is $246K, up 1.0% over the past year. Homes here sell in a median 91 days. Its PropertyIQ Score of 7 sits below the state average of 50, marking a market positioned to lag its state over the next three years.
Understanding the Branson, MO housing market requires looking beyond headline price figures. The PropertyIQ Score reads both sides of market strength: Zillow price momentum across 3- and 12-month windows, and Realtor.com flow signals — days on market and the share of listings with price cuts. Together they predict how this MO metro is set to perform relative to the rest of its state.
Midwestern housing markets are characterized by affordability and economic diversification. From manufacturing hubs undergoing tech-sector transitions to university towns with stable demand, the region offers value-oriented opportunities with lower entry costs than coastal markets. Within the Midwest, Branson, MO's PropertyIQ Score of 7 runs below the Midwest norm.
The PropertyIQ Score for the Branson, MO market is built from four inputs: Zillow home-value momentum over twelve months, Zillow home-value momentum over three months, the median days listings spend on the market (Realtor.com), and the share of listings with a price cut (Realtor.com). The score runs on a 1 to 99 scale computed across all metro markets nationally and calibrated so 50 equals the state average — a score above 50 means this market is positioned to outperform its state, and a score below 50 means it is set to lag. Momentum here has been positive, with home values up 1.0% over the past year.
View Branson, MO's complete market profile including historical price trends, score history, and AI-generated analysis. Compare this market against any other US metro to find the best opportunities for your investment strategy.
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ZIP codes in the Branson, MO metro area
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Market data through August 2026. Sourced from Zillow, Realtor.com, Redfin, U.S. Census Bureau, FRED, BLS, and BEA. Per-statistic source and date shown above.
Frequently Asked Questions
Is Branson, MO a good place to buy real estate in 2026?
PropertyIQ doesn't label markets simply good or bad. Instead, the PropertyIQ Score measures a market's demand momentum against its own state, where 50 marks the state average. Branson, MO currently scores 7, a very weak-momentum reading that leaves it positioned to lag its state over the next three years. For buyers, cooling demand usually brings more inventory, longer sale times, and real leverage to negotiate on price. Backing that up, the median home value here is $246K, up 1.0% over the past year. So whether Branson, MO is right for you comes down to your goals: a rising-momentum market can favor long-term appreciation but offers less room to negotiate, while a cooling one hands buyers more leverage. Treat the score as a timing signal to weigh alongside your budget, holding period, and plans for the property, not a verdict on the market's quality.
What is the PropertyIQ Score for Branson, MO?
Branson, MO's PropertyIQ Score is 7, indicating very weak momentum on a 1-to-99 scale. The score distills four transparent inputs into a single number: Zillow home-value momentum over the past 12 months, Zillow home-value momentum over the past 3 months, the median days homes spend on the market from Realtor.com, and the share of listings with a price cut, also from Realtor.com. Rising values and faster sales push the score up, while slow sales and frequent price cuts pull it down. The scale is calibrated so 50 equals the state average, meaning a score above 50 predicts the market will outperform its state over the next three years and a score below 50 predicts underperformance. PropertyIQ computes the score across every US market nationally, then recenters it against each state, so 7 places Branson, MO below its state benchmark.
Are home prices in Branson, MO rising or falling?
Home prices in Branson, MO are rising. Over the past year, the median home value increased 1.0%, reaching $246K. Over the latest three months, values slipped 1.2%, a sign near-term demand is softening. PropertyIQ derives these figures from Zillow's home-value index, which tracks the typical value across the market rather than only the homes that happened to sell, giving a steadier read than a raw median sale price. Both the 12-month and 3-month momentum readings feed directly into the PropertyIQ Score, so this price trend is one of the core signals behind Branson, MO's current score. Keep in mind that appreciation can vary widely by neighborhood and price tier across the metro area, so treat these figures as the market-wide baseline rather than a guarantee for any single property.
How quickly do homes sell in Branson, MO?
In Branson, MO, homes sell in a median of 91 days from listing to pending sale, based on Realtor.com market data. Median days on market is one of the clearest real-time reads on local demand: when homes move quickly, buyers are competing and sellers hold the advantage, while lengthening timelines signal cooling interest and more room to negotiate. Alongside sale speed, about 21% of active listings here have taken at least one price cut — a complementary demand gauge, since a rising share of reductions often precedes slower sales and softer prices. Both median days on market and the price-cut share feed directly into the PropertyIQ Score, where faster sales and fewer cuts push the score higher. As a general guide, medians under about 30 days indicate a brisk, competitive market, while medians well beyond 60 days point to buyers regaining leverage. Actual time on market still varies by price band, property type, and season, so treat the median as a market-wide baseline.
How current is this metro area data?
This Branson, MO market data is refreshed on a monthly cycle, with the latest figures current through August 2026. PropertyIQ ingests fresh data every month from a range of authoritative sources: home values and rents from Zillow, days on market and price-cut activity from Realtor.com, additional housing signals from Redfin, demographic and housing-stock data from the U.S. Census Bureau, mortgage and macroeconomic series from FRED, and employment figures from the Bureau of Labor Statistics and the Bureau of Economic Analysis. The PropertyIQ Score itself is recomputed every month once the new source data lands, so the score and its four underlying inputs always reflect the most recent complete reporting period rather than a static snapshot. Because official housing data is typically released with a short lag, the current-through date usually trails the present by a few weeks, which is normal across the industry and not a sign the data is out of date.