Marshall, MO Housing Market
AI-powered market intelligence for the Marshall, MO metro area.
PropertyIQ Scores
Marshall, MO Market Analysis
Market Overview
Marshall, MO has a PropertyIQ Score of 59 out of 100, placing it in moderate territory relative to typical real estate markets. The score is shaped by four top drivers: 12-month home value momentum of 8.11%, 3-month home value momentum of -0.66%, a median of 63 days on market, and a 17.9% share of listings with a price cut. Together, these indicators point to a market that has posted annual gains but is experiencing cooling in the most recent quarter.
Compared with state benchmarks, Marshall is substantially more affordable. The median home value is $184,079, well below the state average of $267,879. The rent index is $739, compared with $1,033 statewide. Median household income is $57,931, below the state average of $70,702, while the unemployment rate is 3.6%, matching the state benchmark. This combination creates a lower-cost housing market, though incomes are also lower than the state figure.
With 76 homes for sale, a median of 63 days on market, and 17.9% of listings showing price cuts, the market does not appear overheated. It is best characterized as moderate: not distressed, but also not exhibiting rapid turnover or strong short-term price momentum.
Key Trends
The first trend is mixed home value momentum. Marshall’s 12-month home value momentum is 8.11%, meaning values have increased over the past year. However, the 3-month momentum is -0.66%, and the year-over-year change in median home value is -$13. This suggests that earlier gains have flattened or reversed slightly in recent months.
A second trend is affordability relative to the state. The median home value of $184,079 is about 31% below the state average of $267,879. The rent index of $739 is also well below the state rent index of $1,033. But median household income is $57,931, about 18% below the state average of $70,702. This means lower housing costs are paired with lower local incomes, which partly offsets the affordability advantage for local residents.
A third trend is a moderate selling pace. The median days on market is 63 days, and 17.9% of listings have a price cut. These figures suggest sellers may need to be patient and that buyers have some negotiating room. The inventory of 76 homes for sale is a modest absolute figure, though the provided data does not include a state benchmark for inventory to compare against.
A fourth trend is labor market stability. The unemployment rate in Marshall is 3.6%, exactly matching the state average. This supports housing demand by indicating steady employment conditions, although the lack of population growth data limits the ability to assess demographic-driven demand.
Who Is This Market For
This market is best suited to budget-conscious buyers and first-time buyers. With a median home value of $184,079 — well below the state average of $267,879 — and a lower rent index of $739, entry costs are more manageable than in many parts of the state. The median household income of $57,931 is lower than the state average, but the lower home price means the local price-to-income ratio is more favorable than the state benchmark.
Investors may also find opportunities in Marshall, though the profile is more about affordability than rapid appreciation. The rent index of $739 is below the state average of $1,033, meaning rental income potential is lower in absolute terms. However, lower home prices may appeal to investors looking for lower acquisition costs and steady, if not spectacular, cash flow. The 3-month momentum of -0.66% and the 17.9% share of listings with price cuts suggest this is not a market for short-term flippers expecting quick price gains.
Move-up buyers and those seeking rapid appreciation may find fewer reasons to act here, given the recent cooling signals and the moderate PropertyIQ Score of 59. The market’s strength lies in affordability and stable employment, not high-end or fast-moving inventory.
Outlook
The near-term outlook in Marshall is cautious but not negative. The 12-month home value momentum of 8.11% shows underlying annual growth, but the -0.66% 3-month momentum, the -$13 year-over-year change, the 63-day median days on market, and the 17.9% price cut share all point to a cooling trend. The unemployment rate of 3.6%, matching the state average, should continue to support housing demand from employed households. Affordability relative to the state may also keep demand steady. However, the outlook is limited by missing population growth data and the fact that home value momentum has turned slightly negative in the recent quarter. Based on the available numbers, the most supportable expectation is a flat to modestly cooling market rather than strong appreciation in the near term.
AI-generated analysis based on current market data. Last updated September 30, 2026.
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Marshall, MO market data
Marshall, MO Housing Market Overview
Marshall, MO's median home value is $184K, up 8.1% over the past year. Homes here sell in a median 63 days. Its PropertyIQ Score of 59 sits right around the state average of 50.
The Marshall, MO metro area is one of 900+ US metropolitan markets that PropertyIQ scores each month. A single PropertyIQ Score blends Zillow price momentum with Realtor.com market-flow signals to estimate 3-year excess appreciation versus the market's state — showing not just where prices stand today, but how the market is positioned relative to its peers.
Midwestern housing markets are characterized by affordability and economic diversification. From manufacturing hubs undergoing tech-sector transitions to university towns with stable demand, the region offers value-oriented opportunities with lower entry costs than coastal markets. Within the Midwest, Marshall, MO's PropertyIQ Score of 59 tracks near the Midwest norm.
The PropertyIQ Score for the Marshall, MO market is built from four inputs: Zillow home-value momentum over twelve months, Zillow home-value momentum over three months, the median days listings spend on the market (Realtor.com), and the share of listings with a price cut (Realtor.com). The score runs on a 1 to 99 scale computed across all metro markets nationally and calibrated so 50 equals the state average — a score above 50 means this market is positioned to outperform its state, and a score below 50 means it is set to lag. Momentum here has been positive, with home values up 8.1% over the past year.
View Marshall, MO's complete market profile including historical price trends, score history, and AI-generated analysis. Compare this market against any other US metro to find the best opportunities for your investment strategy.
Counties in the Marshall, MO metro area
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Market data through August 2026. Sourced from Zillow, Realtor.com, Redfin, U.S. Census Bureau, FRED, BLS, and BEA. Per-statistic source and date shown above.
Frequently Asked Questions
Is Marshall, MO a good place to buy real estate in 2026?
PropertyIQ doesn't label markets simply good or bad. Instead, the PropertyIQ Score measures a market's demand momentum against its own state, where 50 marks the state average. Marshall, MO currently scores 59, a steady-momentum reading that leaves it tracking close to its state average. For buyers, a balanced market means neither side holds a decisive edge, giving you time to shop carefully without racing the clock. Backing that up, the median home value here is $184K, up 8.1% over the past year. So whether Marshall, MO is right for you comes down to your goals: a rising-momentum market can favor long-term appreciation but offers less room to negotiate, while a cooling one hands buyers more leverage. Treat the score as a timing signal to weigh alongside your budget, holding period, and plans for the property, not a verdict on the market's quality.
What is the PropertyIQ Score for Marshall, MO?
Marshall, MO's PropertyIQ Score is 59, indicating steady momentum on a 1-to-99 scale. The score distills four transparent inputs into a single number: Zillow home-value momentum over the past 12 months, Zillow home-value momentum over the past 3 months, the median days homes spend on the market from Realtor.com, and the share of listings with a price cut, also from Realtor.com. Rising values and faster sales push the score up, while slow sales and frequent price cuts pull it down. The scale is calibrated so 50 equals the state average, meaning a score above 50 predicts the market will outperform its state over the next three years and a score below 50 predicts underperformance. PropertyIQ computes the score across every US market nationally, then recenters it against each state, so 59 places Marshall, MO above its state benchmark.
Are home prices in Marshall, MO rising or falling?
Home prices in Marshall, MO are rising. Over the past year, the median home value increased 8.1%, reaching $184K. Over the latest three months, values slipped 0.7%, a sign near-term demand is softening. PropertyIQ derives these figures from Zillow's home-value index, which tracks the typical value across the market rather than only the homes that happened to sell, giving a steadier read than a raw median sale price. Both the 12-month and 3-month momentum readings feed directly into the PropertyIQ Score, so this price trend is one of the core signals behind Marshall, MO's current score. Keep in mind that appreciation can vary widely by neighborhood and price tier across the metro area, so treat these figures as the market-wide baseline rather than a guarantee for any single property.
How quickly do homes sell in Marshall, MO?
In Marshall, MO, homes sell in a median of 63 days from listing to pending sale, based on Realtor.com market data. Median days on market is one of the clearest real-time reads on local demand: when homes move quickly, buyers are competing and sellers hold the advantage, while lengthening timelines signal cooling interest and more room to negotiate. Alongside sale speed, about 18% of active listings here have taken at least one price cut — a complementary demand gauge, since a rising share of reductions often precedes slower sales and softer prices. Both median days on market and the price-cut share feed directly into the PropertyIQ Score, where faster sales and fewer cuts push the score higher. As a general guide, medians under about 30 days indicate a brisk, competitive market, while medians well beyond 60 days point to buyers regaining leverage. Actual time on market still varies by price band, property type, and season, so treat the median as a market-wide baseline.
How current is this metro area data?
This Marshall, MO market data is refreshed on a monthly cycle, with the latest figures current through August 2026. PropertyIQ ingests fresh data every month from a range of authoritative sources: home values and rents from Zillow, days on market and price-cut activity from Realtor.com, additional housing signals from Redfin, demographic and housing-stock data from the U.S. Census Bureau, mortgage and macroeconomic series from FRED, and employment figures from the Bureau of Labor Statistics and the Bureau of Economic Analysis. The PropertyIQ Score itself is recomputed every month once the new source data lands, so the score and its four underlying inputs always reflect the most recent complete reporting period rather than a static snapshot. Because official housing data is typically released with a short lag, the current-through date usually trails the present by a few weeks, which is normal across the industry and not a sign the data is out of date.