Maryville, MO Housing Market

Market Overview

Maryville, MO is best characterized as a weak housing market according to its PropertyIQ Score of 17 out of 100. The score is driven by a mix of signals: 12-month home value momentum of 6.99%, a much cooler 3-month momentum of 0.12%, a median days-on-market figure of 75 days, and a 30.8% share of listings with a price cut. While the 12-month momentum shows some prior appreciation, the slower quarterly pace and discounting activity point to a market that has lost forward momentum.

Relative to state benchmarks, Maryville is more affordable but also lower-income. The median home value of $224,552 is below the Missouri average of $267,879, and the rent index of $840 is below the state average of $1,033. However, median household income of $59,315 also trails the state average of $70,702. The unemployment rate of 3.6% matches the state rate exactly.

Inventory signals add to the soft picture. There are 65 homes for sale, and the median days on market of 75 days combined with a 30.8% price-cut share suggests that homes are not selling quickly. The year-over-year median home value change is -$18, essentially flat and consistent with a cooling market. Population growth data is not available.

Key Trends

The first trend is decelerating home value appreciation. Home value momentum over the past 12 months was 6.99%, but the 3-month momentum was only 0.12%. The year-over-year change of -$18 reinforces that price growth has stalled. The wide gap between annual and quarterly momentum is a clear data point showing that earlier gains have not continued into the most recent period.

A second trend is a slow sales environment. Median days on market sits at 75 days, and 30.8% of listings have experienced a price cut. With 65 homes for sale, supply is not massive, but the time needed to sell and the frequency of discounts indicate that buyer demand is subdued. These are among the top score drivers and help explain the low PropertyIQ Score of 17 out of 100.

A third trend is a mixed affordability picture. The median home value of $224,552 is about $43,327 below the state median of $267,879, and the rent index of $840 is about $193 below the state average of $1,033. That makes housing look cheaper on the surface. However, the median household income of $59,315 is also well below the state average of $70,702, so the local market does not necessarily offer stronger purchasing power. The unemployment rate of 3.6% matches the state average and provides stability, but it does not offset the weak price signals.

Who Is This Market For

This market is best suited to first-time homebuyers and long-term owner-occupants who value a lower purchase price and can accept slower appreciation. The median home value of $224,552 is well below the state median of $267,879, which lowers the barrier to entry. However, with a median days on market of 75 days and a 30.8% share of listings with price cuts, buyers may also find room to negotiate, but future sellers should expect a potentially longer sale process.

For investors, the market appears less compelling for short-term appreciation plays. The 3-month home value momentum of 0.12% and the year-over-year change of -$18 suggest flat pricing, while the rent index of $840 is below the state average of $1,033. This limits potential rent-based returns relative to other Missouri markets. Buy-and-hold investors may still evaluate the lower home values, but the income and rent data require cautious underwriting. Move-up buyers may face friction because their existing homes could take longer to sell in a slow demand environment.

Outlook

The outlook for Maryville is cautious and grounded in the recent data. The 3-month home value momentum of 0.12% and the -$18 year-over-year change suggest that prices are likely to remain flat or slightly soft in the near term. With median days on market at 75 days and 30.8% of listings requiring price cuts, there is little evidence of rapid demand absorption. Stable unemployment at 3.6% offers some support, and the lower median home value and rent index could continue to attract cost-conscious buyers. However, lower local household income and unavailable population growth data limit confidence in stronger demand. The most reasonable expectation is continued soft conditions unless buying activity or demographic data improves.