Shawano, WI Housing Market

Market Overview

Shawano, WI presents as a strong housing market, anchored by a PropertyIQ score of 94 out of 100. The score is driven by a 12-month home value momentum of 16.14%, a 3-month home value momentum of 2.04%, a median days-on-market figure of 49 days, and a 20.0% share of listings with a price cut. These inputs suggest a market where homes are moving at a reasonable pace without widespread discounting. The median home value in Shawano is $286,592, which is well below the Wisconsin state average of $343,798. At the same time, the local rent index of $1,226 sits above the state average of $1,045, indicating stronger relative rental demand. The unemployment rate is 3.3%, matching the state average, while median household income is $66,189, below the state average of $75,670.

The market’s strength is also visible in its inventory and pricing signals. With 121 homes for sale and a median time on market of 49 days, the market appears active but not overwhelmed with supply. A 20.0% share of listings with a price cut is a top score driver and points to a balanced environment: sellers are not broadly slashing prices, but buyers may still find some room to negotiate. The reported year-over-year home value change is -$2, which is essentially flat and should be read alongside the stronger momentum figures as a sign of stability rather than decline.

Overall, Shawano’s high PropertyIQ score and favorable rent metric position it as a solid market relative to Wisconsin benchmarks, though its lower median income and lower median home value distinguish it from the state average.

Key Trends

One clear trend is positive but moderating home price momentum. The 12-month home value momentum of 16.14% shows substantial recent appreciation, while the 3-month momentum of 2.04% suggests that price growth may be slowing. The median home value of $286,592 remains about $57,206 below the state average of $343,798, so Shawano continues to offer a lower-cost entry point within Wisconsin. The listed year-over-year home value change of -$2 supports a picture of stability rather than sharp decline.

A second trend is outsized rental market strength. The local rent index of $1,226 is $181 above the state average of $1,045. That is notable because Shawano’s median home value is below the state average, meaning rental performance is relatively strong compared with local home prices. This dynamic can make the area attractive to income-focused buyers and investors.

A third trend is balanced inventory and sales pace. With 121 homes for sale, a median days-on-market of 49 days, and a 20.0% share of listings with a price cut, the market is not showing signs of extreme overheating or stagnation. These are top score drivers and indicate that well-priced homes are likely moving at a steady clip while buyers still have some negotiating room.

A fourth trend is relative affordability. Median household income in Shawano is $66,189, below the state average of $75,670, but the lower median home value helps offset that gap. Based on the provided figures, the local home price-to-income ratio is about 4.3, compared with about 4.5 for the state average. That means housing in Shawano is slightly more affordable relative to local incomes than the Wisconsin benchmark, even though absolute incomes are lower.

Who Is This Market For

This market is well suited to first-time buyers. The median home value of $286,592 is significantly below the state average of $343,798, and the local price-to-income ratio is slightly better than the state benchmark. At the same time, the rent index of $1,226 is above the state average, which may make purchasing more appealing compared with renting for households that can qualify for financing.

Investors may also find Shawano attractive. The rent index outperforms the state average by $181, and the unemployment rate matches the state at 3.3%, suggesting a stable local employment base. The median days-on-market of 49 days provides reasonable liquidity, while the 20.0% share of listings with a price cut may create occasional buying opportunities below asking price.

Move-up buyers and families can also find a workable environment here. With 121 homes for sale and a balanced pace of sales, there is enough inventory to search across price points. The high PropertyIQ score of 94 out of 100 indicates broad market health, and the moderate price-cut share suggests that sellers are not under severe pressure, which can support trade-up transactions.

Outlook

The data supports a steady outlook for Shawano. The 12-month home value momentum of 16.14% shows that the market has experienced meaningful appreciation, but the 3-month momentum of 2.04% points to a more moderate pace in the near term. Median days-on-market of 49 days and a 20.0% share of listings with price cuts suggest balanced conditions rather than an overheated market. The rent index of $1,226 above the state average and an unemployment rate of 3.3% provide underlying demand support. Population growth is not available in the provided data, so no demographic tailwind can be assumed. Overall, current metrics indicate continued activity with more gradual price growth than the 12-month momentum figure alone might imply.