Green Bay, WI Housing Market

Market Overview

Green Bay’s housing market earns a PropertyIQ Score of 80 out of 100, pointing to a strong market with recent signs of cooling. The score is supported by 12-month home value momentum of 9.20%, a median days on market of 37 days, and a relatively low share of listings with a price cut at 16.4%. These factors indicate quick sales and limited discounting. However, the 3-month home value momentum of -1.67% and the year-over-year median home value change of -$12 suggest price growth has flattened or reversed slightly in the near term.

Against state benchmarks, Green Bay is slightly ahead on several measures. Median home value is $345,231, compared with $339,699 statewide; the rent index is $1,109, above the state average of $1,087; unemployment is 2.4%, well below the state rate of 3.3%; and median household income is $79,267, above the state benchmark of $77,485. These comparisons show a moderately strong market with stable economic fundamentals, though the lack of population growth data limits a full demand assessment.

Key Trends

The first trend is mixed price movement. The 12-month home value momentum of 9.20% shows solid longer-term appreciation, but the 3-month momentum of -1.67% and the -$12 year-over-year change indicate recent flattening. This may give buyers more room to negotiate than in the prior year.

A second trend is a fast sales pace with limited discounting. Homes spend a median of 37 days on market, and only 16.4% of listings have had a price cut. With 1,078 homes for sale, inventory is present but not excessive, supporting competitive conditions.

A third trend is economic resilience. Green Bay’s unemployment rate of 2.4% is significantly below the state average of 3.3%, and median household income of $79,267 beats the state figure of $77,485. These factors support both home buying and rental demand.

A fourth trend is steady rental performance. The rent index of $1,109 is above the state average of $1,087, indicating a stable rental market. Population growth data is not available, so the long-term source of rental demand cannot be fully measured.

Who Is This Market For

Green Bay suits first-time buyers with steady incomes. The unemployment rate of 2.4% and median household income of $79,267 suggest a financially stable local workforce, while the median home value of $345,231 is only slightly above the state median. The 37-day median time on market means buyers should be prepared to act quickly, but the recent 3-month momentum of -1.67% may provide some negotiating room.

Investors seeking rental income may find the market attractive because the rent index of $1,109 is above the state average and unemployment is low, supporting tenant stability. The low price-cut share of 16.4% and quick sales indicate well-priced properties move, while 1,078 homes for sale provide options.

Move-up buyers may benefit from the 12-month home value momentum of 9.20%, which may have supported equity gains, while the recent flattening in prices could make trading up less expensive. The lack of population growth data means all buyers and investors should weigh current economic strength against unknown demographic momentum.

Outlook

Green Bay’s near-term outlook is stable with a mild cooling bias. The 12-month home value momentum of 9.20% and 37-day median time on market show underlying demand, while the 3-month momentum of -1.67% and -$12 year-over-year change suggest rapid price gains are unlikely in the near term. Unemployment of 2.4% remains a major support compared with the state’s 3.3%, and the 1,078 homes for sale should keep choices available without creating a severe oversupply. Because population growth data is unavailable, the longer-term demand picture is incomplete, but current metrics point to a market likely to remain competitive with muted short-term appreciation.